Digital training
What you learn
- Editing a page, publishing a news item, adding an image, scheduling a publication
- Keeping the member list and sending a newsletter, with unsubscriptions
- Passwords, two-factor authentication, what to publish or not (photos, beneficiaries' data)
- Reading the website statistics and Search Console: what is searched, what is found
- The first search visibility habits: one title per page, an answer at the top, one page per lasting question
How it is given
By half-day, to two or three editors per association, on the association's real website and tools, not on a demo. Everyone leaves having published their first news item. A short guide stays after the session for newcomers, and a one-hour refresher can be requested by email when an editor changes. Cohort sessions are shared: everyone learns from the others' questions, and the associations keep in touch afterwards.
Why it matters more than the tool
A website that is not kept shows within three months: last year's news on the home page, a wrong opening hour, a contact address that no longer answers. The difference between a living website and an abandoned one is almost never technical; it is a trained person, who knows what to do in twenty minutes a week, and who is allowed to do it without asking. The training is meant to give the tool to someone who already communicates for the association, not to create a new role.
The short guide left after the session
- How to log in, and what to do when the password is lost
- Publishing a news item in five screenshots
- Editing a page, adding an image, changing a menu link
- Whom to call when something does not work, and what to say
In Kern4Good
Website training is included in every cohort and in the editable formulas of the ladder (small editable website at 4 000 EUR, complete website at 8 000 EUR): half a day, a short guide. The other trainings (management tools, CRM, AI, security habits, keeping search visibility) are given as at-cost consulting, half a day at a time, on the Pricing page. The Digital training for non-profits theme describes the formats.
Further reading
How long does it take to be autonomous on the website?
Half a day for the essentials, then a few real publications. The second news item is published without help.
What to do when the trained editor leaves the association?
The short guide left after the session is for that, and a one-hour refresher can be requested by email. Plan two editors from the start: continuity rarely rests on a single person.
Is the training given remotely?
Cohort sessions are given in person when possible, because the associations gain from meeting each other; a remote session is possible for a refresher or an isolated association.
Can more than three people be trained?
Yes, but experience shows that two or three active editors are worth more than ten trained people who will never publish. We train those who will publish, and the short guide serves the others.