1 000 €
Supporter
- Mention in our collective thank-you campaign on social networks.
- Visibility on non-profit websites:
- Your company logo in the "Partners" section
Companies
Social sponsoring, the other way to be seen
An advertising campaign buys attention for a few weeks. Social sponsoring puts your brand next to a concrete result: a website that still exists in five years with your logo on it, and associations that talk about you to their public because they owe you something tangible.
- From 500 €the Friend pack, for freelancers
- 100 %of the amount goes to the projects
- A reportat the end of the cohort, every euro, every website
A logo on an association's website stays for years; an advertisement disappears when the budget stops.
For marketing and for CSR
Kern4Good is designed for two people in the company: the marketing manager looking for credible visibility, and the person in charge of the philanthropic or CSR program who wants a measurable impact. Often it is the same person.
Your company feeds the solidarity pool with a pack from 500 to 10 000 EUR, or a free amount. One hundred percent of the amount goes to the projects. In return: your logo on the associations' websites, a profile or a dedicated page, a thank-you campaign, a final report. Counterparts written, delivered, proven.
What a sponsor company receives
Visibility
- Your logo on the websites of the cohort's associations
- A profile, a dedicated page depending on the pack
- A thank-you campaign relayed by the associations and by KERN-IT
Proof
- Cohort tracking and a final report: every euro, every website
- Content to reuse in your communication
- A concrete ESG commitment, not an intention
Expert time
- One or two days at KERN-IT depending on the pack
- One hour of strategic advice for association sponsors
- Direct access to the supported associations
The sponsoring packs
Five levels, from 500 to 10 000 EUR, and a free amount on request. Counterparts add up from one pack to the next. To fund a whole cohort (5 × 7 500 € = 37 500 € excl. VAT) and let us find the associations, see Create your cohort.
2 500 €
Partner
- Mention in our collective thank-you campaign on social networks.
- Visibility on non-profit websites:
- Your company logo in the "Partners" section
- Partner profile presentation (including description, link, and large logo).
- SEA promotional campaign managed by KERN-IT.
Recommended
5 000 €
Impact
- Mention in our collective thank-you campaign on social networks.
- Visibility on non-profit websites:
- Your company logo in the "Partners" section
- Partner profile presentation (including description, link, and large logo).
- SEA promotional campaign managed by KERN-IT.
- Dedicated page on the non-profit websites.
- 1 free day of expert services at KERN-IT (development, consulting, etc.)
10 000 €
Association Sponsor
- Mention in our collective thank-you campaign on social networks.
- Visibility on non-profit websites:
- Your company logo in the "Partners" section
- Partner profile presentation (including description, link, and large logo).
- SEA promotional campaign managed by KERN-IT.
- Dedicated page on the non-profit websites.
- Exclusive dedicated label on the homepage and footer of every non-profit website.
- 2 free days of expert services at KERN-IT (development, consulting, etc.)
- 1 hour of complimentary strategic consulting.
Freelancers and small organisations
500 €
Pack Friend
- Name and link cited in our cohort thank-you post.
- Name and link in the "They funded the cohort" list on kern4good.be.
- Mention in the end-of-cohort report.
You are named, without a logo on the associations' websites: the pack of freelancers who want to be part of the cohort without a marketing budget.
The sponsored cohort depends entirely on the companies that answer and on the funding gathered: no website starts before its funding is there, and we commit to no date and no number of websites before. Your pack is invoiced when the cohort it funds starts.
Sponsoring, not patronage
Social sponsoring is a service: you pay for visibility and defined counterparts, KERN-IT invoices you, the expense is handled as a marketing budget. It is neither a gift nor patronage, and we do not issue tax certificates. The difference is explained in our article Patronage, sponsoring, donation. When Kern4Good becomes an association this framework will evolve; it will be said here.
How it goes
You choose a pack
From 500 EUR (the Friend pack, for freelancers) to 10 000 EUR, or a free amount. The form takes five minutes, we call you back.
The cohort starts
Your counterparts fall into place as the websites go live: logo, profile, page, thank-yous.
You receive the report
At the end of the cohort: the use of every euro, the websites delivered, the measured results.
Frequently asked questions
What is the difference with classic advertising?
Duration and credibility. A logo on an association's website stays for years; an advertisement disappears when the budget stops. And an association that thanks you publicly weighs more than a message you sign yourself.
Can we choose the association we support?
The solidarity pool funds the whole cohort, which guarantees fairness between associations. An association sponsor can however be more visibly associated with one structure of the cohort, in agreement with it. And a company funding a whole cohort chooses its region or theme with us: see Create your cohort.
How do you measure the results?
By what can be counted: website visits, mentions and shares of the campaign, content produced, and by the end-of-cohort report. The article Measuring the visibility of a social sponsoring details the method.
Is it a donation? Do we get a tax certificate?
No. Social sponsoring is a visibility service, invoiced with VAT, that your accounting treats as a marketing expense. It is neither a donation nor patronage, and KERN-IT, a company, issues no tax certificate. The article Patronage, sponsoring, donation explains the three frameworks.
Your brand next to a concrete result
Choose a pack or tell us your budget, we call you back to frame the counterparts.