Social sponsoring, the other way to do marketing
A campaign buys attention for a few weeks. Social sponsoring buys a lasting association between your brand and a concrete result. What it gives, what it costs, who it suits.
A solidarity program where companies finance and sponsor digital solutions for dedicated Belgian associations. Kern4Good is the impact hub of KERN-IT: digital at cost for associations, funded by social sponsoring.

If you want to go fast, go alone. If you want to go far, go together: this is what digital solidarity is all about.
Without budget, the sponsored cohort. With a budget, four tiers at cost, from 1 200 to 8 000 EUR, from the launch website to the complete website.
Register my association → I am a companySocial sponsoring: your brand on the associations' websites, a relayed campaign, an end-of-cohort report. Another way to do marketing.
See the packs → I am a providerIT providers, freelancers, companies: join the collective and bring the cohorts what you know how to do.
Join the collective →Kern4Good is a solidarity program by KERN-IT, our Belgian software engineering agency, whose web hub is KernWeb. We believe that technology only holds value when it serves humanity.
Technology only holds value when it serves humanity and social progress. This conviction is the cornerstone behind everything we do.
We ensure a rigorous selection of committed Belgian associations, working in cohorts to provide structured, high-quality support.
KERN-IT builds these websites with zero profit margin, charging only the direct costs. This ensures total financial transparency.
Our success is built on a synergy of forces between companies (sponsors), non-profits (beneficiaries), and KERN-IT (technical operator).
The program tackles the digital divide on the associations' side. It starts with what it can deliver today, and says what comes next.
Kern4Good operates through cohorts of selected non-profits. KERN-IT develops these websites at cost, with zero profit margin.
Companies fund the cohort through a transparent sponsorship system. Small non-profits are at the heart of the program: they can contribute according to their means, with no obligation or minimum requirement.

A cohort is five associations moving forward together. This year's is funded by sponsors, Source Hub's is brought by a partner, and yours exists as soon as you bring five associations or fund it.
0 € for the association, funded by the solidarity pool
The associations selected this year, funded by sponsor companies. Sponsors join during the year; each website starts when its funding is there. Everything depends on the companies' response: neither date nor delivery guaranteed.
Become a sponsor7 500 € per website excl. VAT, up to -30% on the market price
Source Hub, the non-profits' group purchasing platform, gathers the five associations: that is what gives the reduced rate. The cohort starts as soon as five have registered; you pay nothing before.
See the Source Hub offer (in French)5 associations brought by a partner, or funded by a sponsor
You gather five associations (federation, municipality, network)? You get the cohort's reduced rate, like Source Hub. You want to fund a cohort? We find the associations for you.
Create your cohortThis cohort brings together carefully selected Belgian non-profits, aiming to strengthen their visibility, credibility, and impact through the creation or redesign of their websites.
The goal: to finance their digital projects through the collective solidarity fund.
Mission: To fight against housing instability and material insecurity for undocumented people's collectives.
100PAP funds stable, solidarity-based housing for undocumented collectives through the profits generated by their solidarity beer. The association also raises awareness about fundamental housing rights.
Mission: To support and organize cultural, educational, academic, and social activities.
Active for nearly 100 years, Laméa is the heart of the neighborhood's social and cultural life. They aim to boost their online visibility and celebrate their upcoming centennial.
Mission: Training psycho-medico-social teams to combat discrimination and vicarious trauma.
OXO offers specialized training for social workers and healthcare professionals. They aim to professionalize their communication and strengthen the visibility of their programs.
Mission: To organize festive and solidarity-driven events in support of local community projects.
Attuned Collectif, a Brussels-based association, organizes solidarity-driven electronic music events to benefit local community projects. Their parties fund social initiatives while promoting emerging local artists. Currently without a website, they aim to create a digital storefront to showcase their past actions and partnerships while strengthening their credibility.
Mission: To provide vital and unconditional support to underprivileged individuals.
Founded in 1999, La Maison du Cœur supports over 400 families. Its second-hand shops fund a social grocery store and provide aid for medical costs, school meals, and energy bills. Currently without a website, the association aims to boost its visibility, clarify its missions, and strengthen its credibility.
Mission: To promote social cohesion and integration.
TEP works daily to strengthen social bonds. The association aims to improve its website to better showcase its actions and impact to both the public and its partners.
Is your non-profit mission-driven but lacking the budget for communication? The Kern4Good program provides expert technical support to create your new website. Apply now to amplify your impact.
Register my associationNeed a website quickly without joining our cohort programs? Four tiers at cost, from 1 200 to 8 000 € excl. VAT, from the launch website to the complete website, reserved to associations.
See the website ladder

A purposeful sponsorship: visible, effective, and socially impactful.
Your company is associated with a concrete, transparent, and socially useful project. Includes logo placement, public mentions, and features in our communications.
Kern4Good creates an amplification effect: KERN-IT communicates, associations relay the campaign, and partners share it too, building a collective visibility ecosystem.
You contribute directly to funding professional websites for associations that truly need them. Progress tracking, regular updates, and a final report guarantee total transparency.
A rewarding ESG commitment at the heart of your marketing strategy. Far from a simple donation, this is a purposeful and responsible sponsorship, fully aligned with today's societal challenges.
Companies can support the cohort through five sponsorship packs designed to fit all budgets, from the freelancer to the group.
You are named, without a logo on the associations' websites: the pack of freelancers who want to be part of the cohort without a marketing budget.
Every euro counts. Our committed sponsors for Cohorte 2026, updated with every new pack, and a report at the end.
Cohorte 2026
Every pack goes in full to the solidarity pool, which pays the websites' days of work at cost. The list is updated with every new sponsor. The number of websites funded and their calendar depend on the companies that respond: nothing is guaranteed until the money is there.
Become a sponsorNo margin, no commission: the price covers the days of work and the hosting. One tier per need, and a sponsored cohort for associations without budget.
0 € for the association
Funded by the sponsor companies' solidarity pool. In return, you relay the campaign.
1 200 to 8 000 € excl. VAT, four tiers
Launch website generated with AI, static website, small editable website on Wagtail, multilingual complete website: from 3, 6, 10 or 20 days at 400 €. Reserved to associations.
On quote at cost
Management tools, CRM, AI, training, search visibility support: a free first conversation, then a quote that states the days.

A campaign buys attention for a few weeks. Social sponsoring buys a lasting association between your brand and a concrete result. What it gives, what it costs, who it suits.

Three words, three frameworks, three accounting treatments. What sets them apart, what Belgian law says, and which one to choose depending on what your company expects in return.

What can be counted (visits, mentions, content), what can be told (the associations' voice), and how the end-of-cohort report puts both together without exaggerating. With a sample dashboard.
Those who support the programme itself, not only one cohort.
The program is led by KERN-IT, a Belgian software engineering agency, whose web hub is KernWeb. Through this program, KERN-IT puts its expertise at the service of social impact.
This is a zero-margin model. KERN-IT works at cost for non-profit projects. Funding is provided by a "solidarity funding pool" fueled by corporate sponsors.
Supporting this program allows your company to:
There are five packs to support the current cohort:
You can also contribute according to your means by contacting us directly.
The program guarantees total transparency: the cohort's sponsors are shown on the website, and a final report details the use of every euro, website by website.
Kern4Good welcomes small and medium-sized associations looking to improve their digital visibility.
Associations must meet the following criteria:
The program is designed to be accessible and to remove financial barriers. There is no minimum financial contribution required to participate.
No. It depends entirely on the companies that respond and the funding raised. A selected association is registered; its website starts when its funding is there, with no promised date. If sponsors are lacking, it stays at the head of the list for what comes next, or chooses a tier of the at-cost website ladder.
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