The glossary of non-profit digital
30 terms defined in a few lines, with a frequent question and the related terms.
SEO (search engine optimisation)
SEO (search engine optimisation) covers everything that helps a website appear in search engine results without paying for advertising. It has a technical base, done once when the…
Showcase website
A showcase website presents an organisation, its activities and contact details, without online sales or a member area. For an association it is the base website: who you are, wha…
Social impact
Social impact is the real change produced by an action on people or a community, beyond what was spent or built. It is described by observable results: what changed, for whom, and…
Social sponsoring
Social sponsoring is financial support given by a company to a project of general interest (here, websites for associations) in exchange for defined visibility counterparts: logo,…
Solidarity pool
The solidarity pool is a Kern4Good cohort's fund: sponsor companies pay their packs into it, associations contribute if they can, and KERN-IT draws the at-cost price of the websit…
Sponsoring
Sponsoring is a contract by which a company funds an activity (event, club, project) in exchange for defined visibility: logo, name, presence in communication. It is an advertisin…