SEO (search engine optimisation)
The two halves of search visibility
The first is technical: a clean structure, a title and a description per page, a sitemap, performance, mobile display, structured data. It makes the website readable by engines, and it is done once. The second is editorial: pages answering your publics' questions, links from other websites, regular follow-up. It makes the website worth showing, and it has no end.
For an association
- Local queries count more than generic keywords: "free food parcel" followed by the neighbourhood name
- The links that count are those of your municipality, your federation, your partners and the sector directories
- One page per lasting question (how to register, who can benefit, where and when) is worth more than ten news items
In Kern4Good
Every offer, from the launch website at 1 200 EUR, includes the technical base. Visibility on the queries that matter requires a few days a month, on your side or as at-cost support, on quote.
Is SEO included in a website?
The technical base, yes, in any serious offer. The content and link work that makes a website rise on its queries is not part of a build package, because it continues after go-live.
How soon do we see results?
Three to six months for the first queries, one year for a stable effect, provided a rhythm of publishing and follow-up is kept.