SEO (search engine optimisation)
The two halves of search visibility
The first is technical: a clean structure, a title and a description per page, a sitemap, performance, mobile display, structured data, the secure protocol. It makes the website readable by engines, and it is done once, at build time. The second is editorial: pages answering your publics' questions, links from other websites, regular follow-up in Search Console. It makes the website worth showing, and it has no end.
That is why search visibility is not a line in a build quote: the technical base is in it, the editorial work is a rhythm to keep after go-live, on your side or with support.
For an association
- Local queries count more than generic keywords: "free food parcel" followed by the neighbourhood name, not "food aid"
- One page per lasting question (how to register, who can benefit, where and when) is worth more than ten news items
- The links that count are those of your municipality, your federation, your partners and the sector directories
- The association's name is the first query to win: the Google Business Profile and the website must say the same thing
- Results show in three to six months, one year for a stable effect
What makes the difference, and takes time
A content strategy (your publics' questions, in their words, in their municipality), regular writing (one page per lasting question, updated when the answer changes), links from other websites, advanced optimisation and monthly follow-up in Search Console, and optimisation for AI assistants. Count a few days a month, by your trained team or with support. The guide Getting your association's website found details this plan over twelve months.
In Kern4Good
Every offer, from the launch website at 1 200 EUR, includes the technical base: clean structure, titles and descriptions, sitemap, robots.txt, HTTPS, redirects from the old website, mobile performance, structured data and an llms.txt file for AIs. With that, the website is indexed within days and found on your name. Visibility on the queries that matter requires the regular work described above: a half-day training at cost to keep it yourself, or support on quote, on the Pricing page.
Is SEO included in a website?
The technical base, yes, in any serious offer. The content and link work that makes a website rise on its queries is not part of a build package, because it continues after go-live.
How soon do we see results?
Three to six months for the first queries, one year for a stable effect, provided a rhythm of publishing and follow-up is kept.
Do we need to pay for advertising on top?
No, organic search visibility is free by definition. Advertising (SEA) buys a place while the budget lasts; it can serve for a short campaign, it does not replace pages that answer.
How do we know whether it works?
In Google's Search Console, free: the queries on which the website appears, the clicks, the unindexed pages. A monthly look is enough to see what rises and what is missing.