Social sponsoring, the other way to do marketing
A campaign buys attention for a few weeks. Social sponsoring buys a lasting association between your brand and a concrete result. What it gives, what it costs, who it suits.

Kern4Good is exhibiting at ASBLissimo 2026, the fair for people who run associations, on Thursday 26 and Friday 27 November at Be-Here Brussels, in Laeken, close to Tour & Taxis. You will find us at stand A12, with our work on screen and time to talk about your project.
ASBLissimo brings together the people who run the associations of French-speaking Belgium: directors, coordinators, administrative teams, as well as foundations, public bodies and companies. For this fourth edition, the organiser announces more than 1,000 participants, coming for funding, employment, management, communication, digital and AI.
These are the people we work with all year round. Two days on site are a chance to talk about your projects face to face, to see what is holding you back today and what we can do together.
Kern4Good is the digital agency for associations: websites, management tools, AI and training, at an affordable price. Behind Kern4Good are the teams of KERN-IT, a Brussels software engineering company. The same know-how as for our business clients, at a rate designed for a non-profit budget.
Do you represent a committed company or a foundation? Kern4Good sponsoring funds websites for associations, with clear visibility for your brand among their audiences. We will present the packs at the stand, or online right now.
Khalid and Céline run the stand on both days. The stand is open to everyone, no appointment needed. If you want to be sure to see us at a time that suits you, write to us mentioning "ASBLissimo" and the time that works for you: we will be waiting for you at the stand.
Not registered for the fair yet? The full programme and registration are on the ASBLissimo website (in French).
See you soon at stand A12.
No. Stand A12 is open throughout the fair, on 26 and 27 November 2026. An appointment simply guarantees you a moment with the team at a time that suits you.
The Let's talk about your project form is open all year round. Describe your association and your need, we get back to you to discuss it.
No. Many associations come with a simple question: our website has aged, where do we start? That is exactly the kind of conversation we like to have.

A campaign buys attention for a few weeks. Social sponsoring buys a lasting association between your brand and a concrete result. What it gives, what it costs, who it suits.

Three words, three frameworks, three accounting treatments. What sets them apart, what Belgian law says, and which one to choose depending on what your company expects in return.

What can be counted (visits, mentions, content), what can be told (the associations' voice), and how the end-of-cohort report puts both together without exaggerating. With a sample dashboard.
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