CSR
What it is
CSR is responsibility in action: what the company does, not what it declares. It covers employees, clients, suppliers, the territory and the environment. ESG criteria are the reading grid used by funders.
Local commitment
For an SME the most credible CSR is local: supporting associations of its neighbourhood or region, with visible results. Socialsponsoring brings exactly that, with a report at the end.
In Kern4Good
Sponsor companies fund websites for Belgian associations; they can cite the associations, the websites and the report in their CSR communication.
CSR and ESG, what is the difference?
CSR is the company's approach; ESG is the grid by which third parties assess it. One feeds the other.
Must a CSR action be selfless?
No. An action useful to society and to the company at the same time is still a CSR action. Social sponsoring embraces this double usefulness.