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Definition

Counterpart

The counterpart is what the sponsor receives in exchange for its funding: visibility (logo, mention, page), access (invitation, contact), a service (consulting days). It is what distinguishes sponsoring from a donation.

What it is

Without a counterpart, funding is a donation. With a proportionate counterpart, it is sponsoring. The counterpart must be described, dated and delivered: it is the basis of the contract and of the final report.

In Kern4Good

Each pack lists its counterparts: mention in the thank-you campaign, logo in the partners section of the websites, profile, SEA campaign, dedicated page, exclusive label, service days at KERN-IT, an hour of advice. The end-of-cohort report checks that each one was delivered.

Can a counterpart be in kind?

Yes: consulting days, a training, access to an event. In Kern4Good the Impact and Association Sponsor packs include service days at KERN-IT.

What if a counterpart is not delivered?

The end-of-cohort report says so, and KERN-IT delivers or replaces it. The program's transparency rests on that.

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